Meet Pairwise
Premium Apparel Brand
Location: Austin, TX, USA
Task
The main objectives in creating the project were to convey premium quality through simplicity. The product’s identity and packaging had to reflect the company’s approach—creating high-quality items from natural materials. The business started out making socks containing 90% cotton and plans to expand its product line in the future. Therefore, the identity had to focus on values rather than the product.
Solution
The identity includes a logo in four variations for different layouts, colors of natural resources such as coal, chalk, and red jasper. Thus, the palette emphasizes the naturalness of the products. For the same reason, kraft paper and unprocessed cardboard were chosen as the basis for packaging materials. Therefore, the identity elements were developed taking into account the need for Pantone printing.
Essentially better.
Solution
The identity includes a logo in four variations for different layouts, colors of natural resources such as coal, chalk, and red jasper. Thus, the palette emphasizes the naturalness of the products. For the same reason, kraft paper and unprocessed cardboard were chosen as the basis for packaging materials. Therefore, the identity elements were developed taking into account the need for Pantone printing.
Essentially better.
