Coff&Soul
Task
Create a complete branding package for Coff&Soul, a coffee roastery and café rooted in the belief that coffee is more than a beverage—it’s a ritual, a source of inspiration, and a catalyst for connection. The goal was to design a brand that embodies creativity, community, and passion, making Coff&Soul a go-to companion for those who live life to the fullest.
Strategy
We built the brand narrative around the idea that every cup of coffee fuels the soul, fostering productivity and meaningful moments.
Design
We built the brand narrative around the idea that every cup of coffee fuels the soul, fostering productivity and meaningful moments.
#A4C8E1 Pantone | ◯ | |
| R 164 G 200 B 225 |
Soul’s Light Aqua
#AED5AD Pantone | ◯ | |
| R 174 G 213 B 171 |
Soul’s Sage Green
#F7E6AD Pantone | ◯ | |
| R 247 G 230 B 173 |
Soul’s Pale Yellow
#EAB6A7 Pantone | ◯ | |
| R 234 G 182 B 167 |
Soul’s Muted Peach
#B6AAD4 Pantone | ◯ | |
| R 182 G 170 B 212 |
Soul’s Light Purple
Coff&Soul’s color palette is a vibrant mix designed to energize and inspire. It combines warm, inviting tones with bold, dynamic accents that reflect the lively spirit of the brand. These colors work together seamlessly across the brand’s identity—from packaging to interior design—creating a cohesive and memorable visual experience that captures the joy and vitality of Coff&Soul.
Typefase
Poppins Extra Bold
Usage
Headlines
This modern, geometric sans-serif font adds energy and confidence to headlines, making key messages pop with a strong, eye-catching presence.
Typefase
Manrope Regular
Usage
Body Text
A clean and versatile sans-serif font that ensures readability and sophistication for body text, creating a seamless flow of information while maintaining the brand’s contemporary feel.
Communications
/Strategy
Meet Soul the Beaver:
Your Caffeinated Companion and Chief Storyteller
Meet Soul the Beaver:
Your Caffeinated Companion and Chief Storyteller
Soul the Beaver isn’t just a mascot—he’s the voice and heart of Coff&Soul. With his playful personality and coffee-inspired wit, Soul connects with customers on a personal level, bringing positivity and energy to every interaction. His unique tone shines across posters, packaging, and point-of-sale materials, making every cup of coffee a conversation starter and every visit to Coff&Soul an experience filled with warmth and charm.
Soul the Beaver isn’t just a mascot—he’s the voice and heart of Coff&Soul. With his playful personality and coffee-inspired wit, Soul connects with customers on a personal level, bringing positivity and energy to every interaction. His unique tone shines across posters, packaging, and point-of-sale materials, making every cup of coffee a conversation starter and every visit to Coff&Soul an experience filled with warmth and charm.
