Meet Chervona Ruta
UK Foundation
Location: London, UK
Task
Create confident and trustworthy branding for an organization that is at the forefront of cultural diplomacy. The branding should take into account aspects of Ukrainian identity and be understandable to a global audience.
Solution
We developed a comprehensive brand identity for Chervona Ruta UK Foundation, a London-based cultural organization supporting Ukrainian artists worldwide. Created logo combining traditional chervona ruta flower with vyshyvanka embroidery patterns, developed bilingual typography system using e-Ukraine fonts, established color palette with dedicated Ukrainian national colors, and designed flexible grid system for consistent application across all brand materials and communications.
Solution
We developed a comprehensive brand identity for Chervona Ruta UK Foundation, a London-based cultural organization supporting Ukrainian artists worldwide. Created logo combining traditional chervona ruta flower with vyshyvanka embroidery patterns, developed bilingual typography system using e-Ukraine fonts, established color palette with dedicated Ukrainian national colors, and designed flexible grid system for consistent application across all brand materials and communications.
