Brand Identity for the Coffee Roasters – CLIQSIGHT MARKETING AGENCY https://cliqsight.com Your marketing partner Fri, 28 Nov 2025 18:26:51 +0000 en hourly 1 https://wordpress.org/?v=6.9 Coff&Soul https://cliqsight.com/project/coff-and-soul-b/ Fri, 28 Jan 2022 10:02:55 +0000 https://ohio.clbthemes.com/demo31/?post_type=ohio_portfolio&p=225825

Coff&Soul

Task
Create a complete branding package for Coff&Soul, a coffee roastery and café rooted in the belief that coffee is more than a beverage—it’s a ritual, a source of inspiration, and a catalyst for connection. The goal was to design a brand that embodies creativity, community, and passion, making Coff&Soul a go-to companion for those who live life to the fullest.

Strategy
We built the brand narrative around the idea that every cup of coffee fuels the soul, fostering productivity and meaningful moments.
Design
We built the brand narrative around the idea that every cup of coffee fuels the soul, fostering productivity and meaningful moments.

Color palette

/ Foundations

 

#A4C8E1

Pantone
543 C

 

 

◯

R 164
G 200
B 225		  

Soul’s Light Aqua

 

#AED5AD

Pantone
344 C

 

 

◯

R 174
G 213
B 171		  

Soul’s Sage Green

 

#F7E6AD

Pantone
7401 C

 

 

◯

R 247
G 230
B 173		  

Soul’s Pale Yellow

 

#EAB6A7

Pantone
488 C

 

 

◯

R 234
G 182
B 167		  

Soul’s Muted Peach

 

#B6AAD4

Pantone
270 C

 

 

◯

R 182
G 170
B 212		  

Soul’s Light Purple

Coff&Soul’s color palette is a vibrant mix designed to energize and inspire. It combines warm, inviting tones with bold, dynamic accents that reflect the lively spirit of the brand. These colors work together seamlessly across the brand’s identity—from packaging to interior design—creating a cohesive and memorable visual experience that captures the joy and vitality of Coff&Soul.

Typography

Typefase
Poppins Extra Bold

Usage
Headlines

Aà

This modern, geometric sans-serif font adds energy and confidence to headlines, making key messages pop with a strong, eye-catching presence.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Manrope Regular

Usage
Body Text

Aà

A clean and versatile sans-serif font that ensures readability and sophistication for body text, creating a seamless flow of information while maintaining the brand’s contemporary feel.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Communications

/Strategy

Meet Soul the Beaver:
Your Caffeinated Companion and Chief Storyteller

Meet Soul the Beaver:
Your Caffeinated Companion and Chief Storyteller

Soul the Beaver isn’t just a mascot—he’s the voice and heart of Coff&Soul. With his playful personality and coffee-inspired wit, Soul connects with customers on a personal level, bringing positivity and energy to every interaction. His unique tone shines across posters, packaging, and point-of-sale materials, making every cup of coffee a conversation starter and every visit to Coff&Soul an experience filled with warmth and charm.

Soul the Beaver isn’t just a mascot—he’s the voice and heart of Coff&Soul. With his playful personality and coffee-inspired wit, Soul connects with customers on a personal level, bringing positivity and energy to every interaction. His unique tone shines across posters, packaging, and point-of-sale materials, making every cup of coffee a conversation starter and every visit to Coff&Soul an experience filled with warmth and charm.

Ready to work together?

Let's get in touch!
GET A QUOTE

Ready to work together?

Let's get in touch!
GET A QUOTE
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