Dog Days Fest
Task
Design the visual identity and branding for Dog Days Fest, a free community event celebrating the special bond between dogs and their owners. The goal was to create a welcoming and playful atmosphere that unites dog lovers and their furry companions while inviting everyone to join the fun.
Strategy
The branding was crafted to reflect the event’s inclusive and cheerful spirit. By combining vibrant illustrations of dogs and their owners with a lively color palette, we captured the joy and camaraderie of the festival.
Logo
The use of a simple and minimalistic logo ensured versatility across various applications, from printed advertisements to merchandise.
#006EB7 CMYK | ◯ | |
| R 0 G 110 B 183 |
Skybound Blue
#DB3332 CMYK | ◯ | |
| R 219 G 51 B 50 |
Pawfect Red
#008044 CMYK | ◯ | |
| R 0 G 128 B 68 |
Playful Green
#F26529 CMYK | ◯ | |
| R 242 G 101 B 41 |
Fetch Orange
The Dog Days Fest color palette is a vibrant and playful combination of hues, designed to radiate joy and energy. Each color complements the brand’s lively and inclusive spirit while maintaining versatility across different applications.
Typefase
Unbounded Extra Bold
Usage
Headlines
With its striking and expressive design, this font commands attention and sets the tone for excitement and celebration.
Typefase
Unbounded Light
Usage
Body Text
A lighter and softer counterpart. Its clean lines and approachable style make it ideal for conveying information with clarity and warmth.
The layout system for Dog Days Fest was designed with versatility and simplicity in mind, ensuring seamless adaptation across various formats, including vertical and horizontal orientations.
Flexible Grid Structure. A modular grid that allows for easy customization while maintaining consistency across posters and printed materials. This ensures all design elements are well-organized and visually balanced, regardless of the format.
Dynamic Composition. Key elements such as the logo, illustrations, and text are positioned to maintain hierarchy and focus. Headlines are bold and prominent, while supporting information is clear and accessible.
Playful Integration of Illustrations. The whimsical dog and owner illustrations are thoughtfully incorporated into the layout, adding charm and vibrancy without overwhelming the design.
Color-Blocking. Accent colors from the palette are used strategically to draw attention and create visual interest, framing key messages effectively.
Merchandise
The layout system for Dog Days Fest was designed with versatility and simplicity in mind, ensuring seamless adaptation across various formats, including vertical and horizontal orientations.
